When Museum Villa Amsterdam reached out, they wanted to mark their show their brand new Museum with visuals that would not only introduce the new space but also spark curiosity for the visitors. They didn’t want a straightforward showcase of rooms and artworks. They wanted an atmosphere, a sense of discovery, a little bit of mystery.

I got to translate their wishes into a concept that worked across both photography and film. I developed a treatment that teased the spaces rather than completely reveal, by playing with shadow, movement, and perspective. The idea was to show the museum as a living space, not a static building, but a place where art, people, and architecture interact.

For me, projects like these are about much more than being on set. I produced the campaign by bringing the right team together, preparing the shoots down to the details, helping with casting and more. On set, I directed multiple days, guiding the models, working closely with the photographer and DoP.

The final outcome was a set of key visuals and social photos, alongside a series of compilation videos and social cuts. Together they form a visual toolkit that Villa can use across their website, campaigns, and social channels.

Client: Museum Villa Amsterdam
Creative Agency: SomehowAgency
Director/Producer: Leanne Vink
Cinematographer: Daan Hettinga
1st AC/ Focus puller: Luna Soppe
Edit / Colorgrading: Tomas van Harten
Photography: Ruby Cruden