THE CALL – JO SARAH
I had the honours to work on a project for Jo Sarah again this year as a director. After working on her previous music video Juicy, as a director we took things even further. We started the project with some brainstorm sessions, after which I created a concept that matched with Jo Sarah her ideas and vision for the song.
“The story of ‘The Call’ is about a woman surviving hard times, but when she sings the melody of the chorus a magical tribe of women+ start dancing and this sisterhood sends power to her. Alongside Jo Sarah, Dutch female director Leanne Vink helped to visually transform this story into a fascinating statement of a music video.
I wanted to highlight the women+ and their strength in this video and really give it meaning. The Call really is a piece for women+ to empower and celebrate each other. Jo Sarah already envisioned a jungle for this piece and decided that Panama was going to be the perfect location.
Once the concept was approved, I was involved in the entire pre-production process, from styling, make-up to crew and locations. I did most of the location scouting from the Netherlands through google maps, which was a challenge by itself. Once I arrived in Panama, Co-producer Karen and I visited some locations while the last dance rehearsals were in progress. The whole video clip was shot in 4 days including all kinds of different locations like the desert, jungle, waterfall, and an island of Panama.
Shot in four days at sunrise in six different landscapes with a 12-headed crew from Panama – led by strong females Jo Sarah and director Leanne Vink, The Call’s music video showcases fantastic visuals that portray the primal strength women+ have when they unite, connected in nature.”
Back in The Netherlands, I was involved in the whole post production, making sure our vision was coming alive just like we wanted.
I knew from the start that this song and project was Jo Sarah her ‘baby’ and I treated this project with exactly that in mind.
In the end it became a co-parent situation with so much love for the craft and the topic.
The Call received an Award for ‘Best Music Video – 2022’ at the Sea Of Art filmfestival awards in October 2022.
The Call received an Award for ‘Best Music Video – 2022’ at the Pure Magic International Film festival in October 2022.
Leanne received an award for ‘Best music video Director – October 2022’ at the Pure Magic International Film Festival in October 2022.
Director, DOP, Producer
October 17, 2022